Sparking Personal Content Discovery
Less searching, more watching.
role:
Sole Product Designer
timeline:
Jan. 2025 - March 2025
team:
Just Me!
skills:
Product Design
User Research
Prototyping
Usability Testing
overview
What if discovering content and making confident viewing decisions felt effortless?
As part of my Prototyping class at MICA, I had the opportunity to dive into a two-month academic project to redesign and expand the content discovery experience within the Hulu app. My goal was to make browsing and finding content easier, rethink how viewers interact with shows and movies, and build stronger connections between Hulu and its subscribers.
the problem
Hulu subscribers struggle to explore titles and experience stream fatigue
Finding something to watch can be harder than it should be. As avid streamers, my peers and I enjoy Hulu's library but often struggle to discover content that matches our interests without a specific title in mind. The sheer volume available makes the experience overwhelming, turning selection into a daunting, time-consuming process.
Finding Content to Watch
solution
Browse and discover content worth watching, all within reach
The redesigned content discovery experience transforms how Hulu subscribers find content, surfacing personalized recommendations for less searching and making confident viewing decisions.
01. Top Picks
Explore personalized top picks
Tailored titles keep searches to a minimal while broadening their content horizons.
02. Filter Genre
Filter content by genre
Genre filtering gives a quick, focused way to narrow choices and find what to watch without the endless scroll.
03. Hulu Originals
Access Hulu's Original Content
Surfacing Hulu Originals early highlights exclusive content, simplifying decisions and reinforcing brand identity.
This case study is currently being reformatted. However, if you'd like to learn more about my project, please reach out!